Added: Jul 2, 2009
From: darraghdoyle
Duration: 1:1
Here's the new Budweiser ad for their All Together Now campaign. On the 4th July, to coincide with America's Independence Day, Diageo Ireland is launching a new Budweiser campaign featuring a groundbreaking 60 second TV advertisement titled Lyrics. The Shoot Lyrics is an ad about people from all over a city coming together to spell out the words to the Beatles track All together now in time to a train as it passes by. Written by Dave Henderson and Richard Denney, and shot by award winning Director Chris Palmer, it was shot over 5 days from an actual train on the metro-rail as it tracked around the city of Chicago. All in all, the film and crew were on the train for 50 hrs over a 5 day period in temperatures that were often below freezing. Technically it was a remarkably complex shoot as the train needed to be integrated into the everyday running of the usual metro time table, and needed to go at exact speeds that mimicked the pace of the song. Each lyric then needed to happen at exactly the right moment as the train tracked by so that it could be captured on film. With over 30 Lyrics sets at any one time spread over an 8km loop of the city, it was a logistical challenge to say the least. Another challenge was that all of the actors were outside for up to 10 hrs a day in the freezing temperatures, often in costumes that provided little warmth. As such there was almost an entire crew of people dedicated to keeping the actors warm with blankets, thermoses and portable heaters. The people of Chicago were brilliant as well and invited actors into their homes and offered them some respite from the bitter weather during shoot down time glorious stuff. The Music All Together Now was written by Lennon & McCartney and originally recorded by the Beatles in 1967 (released in 1969) The band behind the music track is The Hours (they are touring with U2 in August), who were able to find time in between touring to re-record a version of the Beatles original specifically for the ad The band chose to record the track as organically as possible to keep the tone in line with the film and was recorded in their hotel room using basic unsophisticated equipment and some of the percussion was even made in obscure ways like banging a fire extinguisher against a metal heater.
Channel: Film
Tags: the hours the beatles all together now budweiser budweiser ad chicago chicago train budweiser lyrics diageo
Rating: 4.826087' max='5' min='1' numRaters='276' rel='http://schemas.google.com/g/2005#overall ( ratings) Views: 135032 Comments: 112
Bob11500k Says:
Jan 6, 2010 - I like it how the last group of people who play the "Bom ba bom" part on the drums are actually on the train passing at 0:37. I didn't notice it the first time I watched it.
Artusamak2 Says:
Mar 4, 2010 - ¡¡Vivan los BEATLES!!
Hiramlennon Says:
Mar 12, 2010 - sencillamente exelente adaptacion del video y la musica inmortyal de THE BEATLES
sarahno2 Says:
Apr 7, 2010 - Love the song, hate alcohol though. Is there any 'K'?
99jackbutler Says:
Apr 9, 2010 - i love the add but what has the song got to do with budweiser
djpaulhannon Says:
Apr 10, 2010 - I can't stand this ad, or the many others that use this kind of namby pamby SHITE music! Take ya muesli and fuck off!
Metallirocks Says:
Apr 15, 2010 - King of beers my arse, tastes like heavily diluted aneamic cats piss! Nice song though.
hungryherbie Says:
Apr 21, 2010 - Brilliant video and well put together one of budweiser's huge collection of commerical videos
enginebelly Says:
Apr 24, 2010 - Still love this.
ooemmaxx Says:
Apr 25, 2010 - i luv this ad! haha x
donegalsa Says:
Apr 25, 2010 - great add anybody spot where the C is
rt7ify Says:
Apr 29, 2010 - i cant see the second i love you where is it
JohnsonBubleLover Says:
May 8, 2010 - 0:30 seconds...show's the motor way thing. does that have something to do with the song and i just can't notice it? x
enginebelly Says:
May 16, 2010 - True to the original beer or song not sure which but both are great and original.
CommissarSteve Says:
May 21, 2010 - Happiest commercial ever!
CommissarSteve Says:
May 22, 2010 - This version is so great. Makes me feel happy listening to it!
MrJoeMother Says:
May 24, 2010 - @JohnsonBubleLover Its saying 'I Love You' and there's a bride and groom running across The bridge :)
MrJoeMother Says:
May 24, 2010 - @donegalsa its the windows on the side of the building :)
MrJoeMother Says:
May 24, 2010 - MP3 Download anyone ? Plzzz :D
JammyRoss Says:
May 25, 2010 - This has to be one of the greatest ad's of all time!!!
SuzanneKidd100 Says:
May 26, 2010 - Chicago's great
jack63232 Says:
May 27, 2010 - @JohnsonBubleLover There is a bride and groom running along the motorway as it says 'I love you'
camping67 Says:
Jun 1, 2010 - If you look at the bottom of the screen at 0:30 (the motorway) there is a bride and groom running over the overpass as the song says "Today, I love you." And the "C" is made by the windows on the building.
camping67 Says:
Jun 2, 2010 - A response to two of the previous questions: 1) 0:30 when the camera goes over the highway and the lyrics say "Today, I love you!" if you look in the foreground you see a bride and a groom running across the overpass. They're small, but they're there. 2) The letter "C" you can find made up by the windows of the building that the train passes.
darraghdoyle Says:
Dec 29, 2009 - I'd imagine the cost would have been too high!